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‘Hottest Treatment for 2024’ Ameela Polynucleotides derived from ‘salmon sperm’ featured on ITV’s This Morning

‘The Hottest Treatment for 2024' is how tweakment expert Nadine Baggott described Ameela on ITV’s This Morning yesterday.



Appearing alongside Dr Wassim Taktouk, the pair took to discussing the latest innovations in beauty and aesthetic medicine. Ameela, which is a Polynucleotide derived from “Salmon Sperm” has emerged as an incredibly effective, anti-ageing treatment.


This trend, often linked with the term 'polynucleotides,' has been capturing significant attention in the press including articles in Harpers Bazaar, Forbes and Mr Porter in recent months.



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The Buzz around Ameela Polynucleotides “Salmon Sperm”


Salmon sperm, a term that might raise eyebrows, refers to an innovative ingredient used in some of the latest skincare treatments. It’s not as bizarre as it sounds. The key component here is the DNA extracted from salmon sperm, known for its rich polynucleotide content.


Dr Taktouk explains to This Morning ‘It’s not really salmon sperm, it's derived from it. It’s purified Salmon DNA which is a polynucleotide, it's a section from the salmon sperm that is then used and is highly purified (before being) injected into the skin (in this case) around the eyes to stimulate collagen in the area, to get new blood flow, to get blood and nutrients to the area and also to neutralise free radicals, It’s really a beautiful treatment’.

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Polynucleotides: What are they?


Polynucleotides are long chains of nucleotides, which are the basic structural units of DNA and RNA. These molecules have been found to have remarkable regenerative properties, making them a goldmine for anti-ageing and skin rejuvenation treatments.


Polynucleotides have gained popularity in the aesthetic medicine community due to their ability to stimulate skin rejuvenation at a cellular level. They are known for their high biocompatibility with human skin, making them an ideal ingredient for aesthetic procedures. When used in treatments to treat the face, these polynucleotides help to hydrate the skin, boost collagen production, and enhance overall skin elasticity. This results in reduced wrinkles, improved skin texture, and a more youthful appearance.




 

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How does Ameela compare to other fillers and how often do I need to have the treatment?


Nadine explains that (Hyaluronic Acid) can be used to ‘change the shape of your face’ in comparison to Polynucleotides like Ameela that are great for ‘boosting the skin to make the skin repair itself. That is gaining traction as a complementary treatment to traditional fillers.


Dr Taktouk explains that on average ‘you will need 2-3 treatments, about 2-3 weeks apart’ with immediate results which range in duration depending on the treatment area and the individual.


The results 


People are able to achieve a ‘natural result’ Nadine explains, with dark circles and shadowing around the eyes being a popular indication for polynucleotide treatments. However, the Ameela can be used to treat a number of indications for the face, neck and hands.


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Costs and where to find an Ameela clinic


The popular next question is often 'what is the cost'? This can vary based on location so for more information contact the Ameela team to find a clinic close to you.


As This Morning team mentions you can also use the ITV app to learn more. You can also use this to re-watch the segment online and on-demand.


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